Zenith put down roots in Le Locle over 150 years ago, in 1865, the year when young Georges Favre-Jacot founded a watchmaker’s that was the only one of its kind. His aim was to create complete watches at a time when movement components were made by artisans working in various different locations. The future entrepreneur invented a landmark concept by regrouping the region’s many talents under one roof. in this way he created the first industrial watch manufacturer in the modern understanding of the term. Now, 150 years on, this team spirit is still as relevant as ever. As a platform for original watchmaking innovation, Zenith Manufacturing attracts the best experts and researchers of the LVMH group to develop and design the mechanical movements of tomorrow.
The timeless Zenith watches boast the incomparable style of a century old heritage that looks to the future. The manufacture of movements, the noble and high-tech materials and the swooping neo-retro lines shape the identity of a traditional brand hat is perfectly in step with the times. These elegant and timeless watches are the product of a unique skill-set within the manufacturing sector.