Rome, 25 October 2023 – IWC Schaffhausen puts its roots in Rome with an exceptional historical partner, Hausmann & Co.: the new Boutique opened its doors in Via del Babuino 95, a prestigious address in the heart of the Roman Trident.

This important opening follows the recent inauguration of the Brand’s Boutique in Via Montenapoleone 21 in Milan.

Located inside a historic building in Rome, the new Boutique is spread over an area of ​​approximately 100 square meters, surrounded by natural light which enters from the large windows on the ground floor as well as from the windows on the first floor: the perfect setting to highlight the prestigious timepieces from the Schaffhausen manufacture.

With an elegant combination of dark wood, fine statuary white marble and sophisticated finishes, the architects at IWC Schaffhausen have created an elegant atmosphere which allows you to explore the art of Swiss watchmaking in an immersive way.

A welcoming lounge on the first floor offers the opportunity to explore the Brand’s iconic collections in a comfortable and relaxing context, an elegant lounge where exclusive activities and meetings will take place.

Hausmann & Co. and IWC Schaffhausen have decided to undertake this important project together in order to consolidate the historic relationship based on quality, responsibility and customer care, values ​​that unite two historic companies that represent the heritage and future of fine watchmaking. A collaboration that dates back to the 1970s, when Hausmann & Co. decided to start importing and distributing the IWC Schaffhausen Brand on the Italian market.