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  • Rolex at Hausmann & Co.
  • Rolex collections
  • New Watches 2021
  • Our history
  • Servicing your Rolex
  • Contact us
Contact us
  • Call us

Rolex Datejust 31

Oyster, 31 mm, Oystersteel and white gold

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  • Reference

    278274

  • Model case

    Oyster, 31 mm, Oystersteel and white gold

  • Bezel

    Fluted

  • Water resistance

    Waterproof to 100 metres / 330 feet

  • Movement

    Perpetual, mechanical, self-winding

  • Caliber

    2236, Manufacture Rolex

  • Power reserve

    Approximately 55 hours

  • Bracelet

    Jubilee, five-piece links

  • Dial

    Mint green

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.

Mint green dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist.Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Official Rolex Hausmann & Co. is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

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