Clock Tour / Via della Maddalena

Another example of an advertising reference clock, as we’d call it today, is the one placed on the corner of Via della Maddalena with via delle Coppelle and inserted in a special place that rests on a Savoy coat of arms. It bears the signature of the Hausman Company on the quadrant and was placed during the renovation of the ground floor of the building, executed in the early twentieth century by the famous “Magazzini Zingone alla Maddalena” that, as a slogan which brought smiles and fortune said, “dresses the entire Rome.” The Zingone Company has disappeared a long time ago, but the clock remained preserving its memory.