Longines at the Royal Ascot. Inquiring about the dress code?

22 June 2015 |

Last week in egland the most glamorous event was the Royal Ascot. Since also the English Royal Family took part of the event, a very stricht dress code has been defined. Did you supposed this? Ladies are kindly reminded that formal daywear is a requirement in the Royal Enclosure, defined as follows: Dresses and skirts…

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Albert Einstein’s watch by Longines

22 April 2015 | ,

Albert Einstein and Longines were honorary guests at Antiquorum when the famous New York auction house sold a Longines watch that had belonged to the famous physicist Albert Einstein. The timepiece – an elegant gold model dating from 1929 – fetched for a total of USD 596,000, thus becoming the Longines watch that has fetched…

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Baselworld 2015 trends #5: historical memory for Patek Philippe Calatrava Pilot, Leroy, Zenith and Longines

13 April 2015 | , , , ,

The history of a watch company with a long tradition left a legacy from where it obtains the success of today. The history ensures competency, production and innovation capability, and a good taste able to keep the company alive, and to determine trends. It is mainly for this reason that many Maison at Baselworld 2015…

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Longines: the vintage look of ancient advertisings

23 September 2014 |

The Longines brand was always tied to the winged hourglass image, as those ancient advertising images confirm. All the history and tradition of an historical brand, such Longines, founded in 1832 in Saint-Imier, can be still red through its old and yellow pages…

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Baselworld trends #3: classic style

7 April 2014 | , , , , , ,

Elegance for every wrist: classic watches remain an evergreen product. Rolex renews its Cellini collection with three modern models: the “Time”, three hands, The “date”, with analogical date indication, and the “Dual Time”. All share the Rolex DNA: fluted bezel, oyster-like shape of the case, automatic movement and water resistant at 50 meters under the…

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Baselworld trends #2: not-rounded shaped watches

5 April 2014 | , , , ,

The watch case shape is the main aesthetic research field for designers. Breguet introduces a new and modern version of its reine de Naples ladies watch, with a big case in rose gold and a modern and charming dial, yet in the tradition Breguet with its exceptional hand work. Chanel Preimière collections includes this year…

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